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THE MEDIA SURVIVAL GUIDE
A positive story on the 6 o'clock news or on the front page of the newspaper can be worth your annual advertising budget and it's almost impossible to recover from negative coverage. Barbara May can help!
Her intensive seminar in effective media relations strategies is an opportunity for you to polish the skills you need to cope with the increasing demands of the news media. You will learn everything you need to know to feel at ease the next time your message needs to be heard.
Here's what you'll learn in this seminar:
- The Power of the Press: Learn why the printed page remains a major force in the electronic age.
- What's News... What's Not: Having a good story to tell often isn't enough to get the media's attention. Learn how to tailor your communication for maximum exposure.
- News Releases That Get Read: So many news releases end up on the newsroom floor. You'll learn what to do to make sure yours isn't one of them.
- Thinking Visually: 55 percent of you impact comes from what people see. You'll see what the audience sees through the eyes of a camera.
- The Camera Never Blinks: Nothing can damage a career or cause more harm than an unprofessional television appearance. Learn how to avoid the most common mistakes.
- You're On: The camera can't capture your soul but a wily reporter can. Barbara will show you how to avoid interview ambushes and maintain control.
- Interview Skills: How to handle difficult questions and unexpected quiries even if you don't have the answers.
When you bring Barbara May's powerful, high impact business seminars to your organization she'll help you gain the knowledge, skills and confidence you need to get the results you're looking for.
There are six seminars to choose from:
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